Marketing Team
Marketing Engineer
Every student deserves more than guesswork when planning their future. At Steppingblocks, we help them, and the institutions that support them, use data to understand outcomes and make long-term decisions with confidence.
We’re hiring a Marketing Engineer to work directly with our Chief Innovation Officer and rebuild how we do marketing around AI. Leadership sets strategy and narrative. This role turns that direction into agentic systems: enablement content for Sales and Partner Success, intelligent outbound, social and presentation content, and the measurement that shows what works. One person, directing agents and workflows, covers work across content, outbound, CRM, and analytics that used to take a team. You’ll work side by side with Sales, Partner Success, and Product, and you’ll be measured on results, not volume: the leads, pipeline, and growth your work drives.
If you bring strong marketing judgment, are metrics-driven, love building with AI agents, and can run many workstreams at once without dropping threads, this role is designed for you.
This is a full-time, remote role open to candidates in the US, with working hours that overlap with Eastern Time.
What You’ll Do
Enablement for Sales and Partner Success
- Build and maintain the sales enablement library: pitch narrative, demo flow, one-pagers, case studies, and presentations.
- Build these as reusable agent workflows and templates so Sales and Partner Success can self-serve wherever possible, and personally produce only the high-leverage pieces.
- Work with Partner Success to turn partner wins, use cases, webinars, and podcasts into prospect-facing content.
- Support conference strategy and materials with Sales and Partner Success.
- Take requests through a defined intake in Linear, not through ad hoc messages.
AI-Driven Outbound
- Design, run, and iterate on signal-based outbound: research, enrichment, personalization, and sequencing using Claude, connectors, Steppingblocks data, and HubSpot.
- Own sending infrastructure and deliverability health.
Content and Discoverability
- Produce social content and presentation materials, with a goal attached and the results tracked.
- Produce SEO and AEO content built to generate leads, and track how Steppingblocks shows up in AI search.
- Own the path from content to lead: calls to action, conversion paths, and attribution, so we know which content is working and which isn’t.
- Run competitive monitoring workflows and turn what they find into enablement.
- Work with Product on launches and feature messaging.
Systems, CRM, and Measurement
- Build and manage HubSpot workflows, sequences, segmentation, lead routing, and reporting.
- Run test-and-learn cycles: set a hypothesis, measure, then scale or kill.
- Report results weekly.
AI Operations and Quality
- Define where agents act on their own and where a human approves before anything reaches a partner or prospect.
- Hold brand voice, accuracy, and data-handling standards in every workflow, including FERPA and customer data rules.
- Evaluate new AI tools and keep the stack lean.
- Document every workflow as a reusable skill or SOP, and help teammates use them.
Who You Are
- No minimum years of work experience required. What matters is what you’ve built and shipped, along with strong, confident marketing judgment and hands-on knowledge of AI tools like agents and connectors.
- Current digital marketing fluency (must have): social, outbound, CRM sequences and automation, SEO, and AEO.
- Marketing instinct and strategy: you’ve run campaigns or content that generated leads or moved a number, and you can explain why it worked.
- Agent fluency: you’ve built multi-step workflows with Claude, OpenAI, connectors, or similar tools, and you can coordinate several running at once.
- Exceptionally organized and disciplined: you run parallel workstreams with clean handoffs and documented systems.
- Hands-on experience with CRM automation (HubSpot preferred).
- Clear writing for executive audiences and a good eye for visual work.
- Comfortable owning KPIs and reporting on them without being chased. Being metrics-driven is a must.
Nice to have:
- Basic SQL, APIs, or webhooks.
- Experience with enrichment and signal tools such as Clay.
- Experience with AI video and image tools.
Why Join Steppingblocks?
- Build AI-native workflows from the inside, both in how we reach and support the institutions we serve and in how we run marketing itself.
- Collaborate with a mission-driven, innovation-focused team in a fully remote, flexible work environment.
- Join a growing company with a proven business model and deep partnerships with leading universities and institutions.
Benefits & Perks
- Medical, Dental & Vision
- Work From Home
- Unlimited PTO
- 401(k)
- Professional Development Budget
- Amazing Coworkers
Our Commitment
Steppingblocks is an equal opportunity employer committed to building a diverse and inclusive workplace. We welcome applicants from all backgrounds who share our passion for closing the information gap in education and helping students build successful careers. We do not discriminate on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability, veteran status, or any other characteristic protected by applicable law.
